Master the art of dating your customers

There are two main ways to get married in this world.

First, you can sign up to all social media channels and send a marriage proposal to all ladies and guys you come across in the platform. This will not only be creepy but may also backfire on you.

Second, is to focus on one lady/guy. Exchange contacts, go out on the first date. Second.. Third.. Fifth.. Seventh date while you keep `lying’ to each other how you can’t breathe without them by your side. It is only on your tenth date that you tell them that you are on community service for a crime you did three months ago!

Essentially, as a business you need to cultivate a long-lasting relationship with your customers in order to ensure they trust you and your product and return to buy from you. Seth Godin says that you need to master the art of dating your customers. For you to cultivate a positive relationship with your customers, you need to employ the old-school dating strategies.

Mwangaza Magazine | Mwangaza Magazine

DATING Your Customer

Dazzle customers with your service. The key to good customer service is to treat all your customers well, but not necessarily the same. Respond to their needs as individuals. While one customer might need a ton of help and attention, another might prefer an opportunity to browse with privacy. Learn to understand body language and to read between the lines. It’s up to you to perceive the customers’ service preferences and give them what they want.

Anticipate the needs of your customers by emphasizing service over sales. Good service sells. But pushy service people who are always trying to sell more can be a major turn-off to all customers.

Treat your customers well by being a problem solver. If you can’t help the customer, help them find someone who can. Customers appreciate your help — even when you aren’t directly profiting from a sale. Just consider it an investment. They’ll appreciate the advice and remember you the next time they need your goods or services.

Innovate by understanding that most rules should be flexible. Make sure that you don’t ever say “No, that’s against the rules” to a customer who’s making a reasonable request. Your main rule — one that should never be compromised — is to keep your customers happy and satisfied.

Nurture your employees by giving them the care and respect that you want them to give your customers. If you treat them well, your employees will be great ambassadors of service. Treat them poorly and they’ll treat your customers badly in turn.

Guarantee you stay in business by making sure you have a great customer service plan or suppliers, employees and your customers, then ensure that your employees understand it and follow it. Try writing it out and posting it in a central location for all to see and see again. Once employees understand the importance of great customer service you will have great customers returning over and over. Personalize your service. Make it your policy to know your repeat customers’ names and preferences. Nothing impresses customers more than this kind of genuine, individualized attention.

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